The South Korean Electronics Giant – Samsung regain its market share and once again become a top smartphone maker.
In Q1 2015, Samsung shipped 83.2 million smartphones, capturing 24% marketshare while it was 31% in Q1 2014. But 24% is enough to beat its competitor – Apple who shipped 61.2 million smartphones in Q1 2015, capturing 18% of total marketshare.
Apple is still happy with its marketshare because last year in Q1 2014, its marketshare was 15.3% and now it is 18% – an increase of around 3%.
During the fourth quarter of 2014, title of being the largest smartphone vendor was achieved by Apple because of the popularity of its large screen devices – iPhone 6 and iPhone 6 plus. At that time, Apple shipped 74.8 million iPhone 6 devices and captured 20.4% share of worldwide smartphone sales. At the same time, Samsung was dropped to 19.9% from 29.5% with sales of 73 million devices.
Inspite of being a top smartphone seller, Samsung didn’t see a growth in profits. Instead, 57% of drop down has been notified in its operating profits during Q1 2015. But the company is celebrating for getting its position back. It is also expected that the company soon will regain its profits too.
Overall, 2015 brings a win win situation for Samsung and worry worry situation for Apple. But don’t forget that Apple watch has arrived and started making its mark on wearable tech. Now you have to wait for analysis of Q2 2015 to see the ups and downs of tech giants.